ASDA identifies UK's busiest DIY hour

Using Easter sales data from the last five years ADSA has pinpointed the exact hour of the year when most of the UK start their home improvements - 10 -11am Good Friday.

Over the entire Easter Bank Holiday weekend ASDA is predicting a DIY frenzy with sales of hardware items set to increase by on average, 32% over the four day break. And this year, following storms which lashed the country, sales are expected to be even higher than last year.

As Easter is early this year sales of torches and low energy light bulbs are expected to rise as keen home improvers carry on into the early evening.

The sales data also shows that those who aren't decorating this weekend are likely to be Spring cleaning their homes. Domestic products including buckets and mops have witnessed a 15% year on year growth and household items such as bleach and bin liners are also predic ted to fly off the shelves at with sales doubling.

James Davies, ASDA's DIY Buyer, comments: “Fix it Friday is by far our busiest DIY day of the year with people up and down the country turning their homes into the palaces they've always dreamt of"

Tagged as: asda

Text size: A | A | A