Argos unveils GET SET GO ARGOS Christmas ad
Argos is set to unveil its 2014 Christmas TV advert this evening as part of the new GET SET GO ARGOS campaign launched last month.
The new ‘Advent’ advert opens to reveal a three-dimensional, life-size advent calendar made up of cubes stacked in the shape of a Christmas tree. The cubes then erupt to reveal a montage of energised activity including BMXers, skaters, street dancers and an array of Argos products. The tree-shaped calendar is topped by a child hip-hop dancing to provide a contemporary twist on the traditional Christmas Fairy.
Accompanied by Run DMC’s hip-hop track Christmas in Hollis, the advert aims sends an upbeat message of festive cheer to Argos customers, as well as communicating the wide choice of gift ideas available from Argos.
Carl Nield, head of brand marketing at Argos, said: “This advert will deliver energy and excitement into millions of living rooms to provide a modern twist on Christmas, while also demonstrating all of the top brands now available at Argos – ranging from Bose to KitchenAid.”
The new advertisement will launch on Friday 7 November during ITV1’s Coronation Street and Channel 4’s Gogglebox, with further spots this weekend during ITV1’s X Factor, the Channel 4 premiere of The Best Exotic Marigold Hotel and Channel 5’s MTV EMA Awards.
Argos’ one million social media fans will have a sneak preview of the TV advertisement on the Argos Facebook page a few hours before the first TV spot.
Launched last month, the GET SET GO ARGOS campaign by CHI&Partners has marked the biggest ever shift in Argos’ advertising strategy.
