Argos reveals top toy predictions for Christmas

Argos has revealed what it predicts to be the most hotly anticipated toys this Christmas.

Dominated by characters from the big and small screen, the list includes Sing-A-Long Elsa, star of Frozen, an interactive Tracy Island from the newly re-mastered Thunderbirds, and a Tumbling Stuart toy inspired by blockbuster movie Minions.

Research carried out by Argos reveals that almost 90% of children’s toy boxes across the country contain toys influenced by their favourite TV shows and films, with nearly three quarters of kids across the UK wishing for at least another one underneath the Christmas tree this year.

The study also found that British parents thought that many of the toys on the list were similar to those they played with when they were younger such as Tracy Island, Lego and Barbie. 

Linzi Walker, chief toy buyer at Argos, said: “This year, the list is more star studded than ever, driven by highly anticipated movie releases and kid’s favourite TV shows. Toys like the Tracy Island, Barbie and Lego are all stellar examples of how this year’s list crosses the generations, bringing the whole family together on Christmas Day.  

“With the growing buzz around the new Star Wars: Episode VII – The Force Awakens movie out later this year, we are expecting even more toys to launch in the next few months which will be in huge demand by kids and parents alike.”

As well as the toys that are influenced by the big and small screen, the Top Toy list 2015 also includes a selection of toys that will be exclusive to Argos this Christmas. These include the Chad Valley Three Storey Summer Winter Dolls House, the VTech Toot Drivers Super RC Raceway and the Barbie Style Your Way House.

Argos’ Top Toys Predictions for 2015

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