Argos opens first digital concept store in North West
Multi-channel retailer Argos has opened its first digital concept store in the North West at the Liverpool ONE shopping centre.
Situated on the centre’s lower South John Street, the 3,089 sq ft technology-focused store sees Argos’s laminated catalogues replaced with iPads.
With 40% of Argos sales now taken via digital channels, the store includes a new 60-second service for items ordered and paid for online or via mobile, as well as immediate, same day or next day fulfilment on a range of 20,000 products. Argos has trialled the technology in six stores to date, and plans to open a further 25 digital stores by March 2015.
Miles Dunnett, head of asset management at Grosvenor Liverpool Fund, said: “We are committed to bringing new concepts from leading brands to Liverpool ONE, of which Argos is a prime example. The brand’s new store is innovative in its embracing of how consumers are using technology. This proactive move to reflect a key change in consumer behaviour resonates with our own approach in all we do.”
Argos is the third technology-focused brand to select Liverpool ONE for its North West flagship following the opening of Samsung’s concept store on Liverpool ONE’s lower South Johns Street in April this year and the signing of Bose on Paradise Street. Other recent additions to Liverpool ONE’s line-up include upsized stores for Zara and Drome, and Liverpool debuts for TGI Friday’s and Bill’s.
