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11 per cent of Britons never make a phone call on their mobile
A multi-country study released today by Lightspeed
Research shows the increasingly prominent role mobile phones are taking in our lives.
With ownership of mobile phones so high and so many different functions now available, it is increasingly important to understand how people are using their mobile phones and what future opportunitie s there might be for new applications.Of the four countries surveyed (the UK, France, Germany and the US) it was Americans (49%) and Britons (30%) who were most likely to agree that their mobile phone was now an essential part of their daily life and they'd be lost without it. Almost half of people in Britain (46%) stated they carried their phones with them most of the time - with the 55-64 year olds most likely to do so.
Younger respondents (18-34) who were more likely to feel their mobile was an essential part of their daily life and they would be “lost without it”. And underlining this finding is the fact that two thirds (67%) of Brits leave their mobiles on at night - and only 14% of those switch it to silent.
Commenting on the results, David Day, CEO of lightspeed Research said: “There is no question that the mobile phone is an important tool for daily life for many of the people we surveyed, and that many people use the additional phone applications such as photos, video, music and the internet. However when we look at take up of some of the current functions, as well as those we may have in the future, consumers do express some concerns. There is real fear around data security and the increased risk of theft and this is something the industry as a whole will need to address to encourage consumers to try new functionality such as mobile commerce.”
Tagged as: mobile | mobile retailing | consumer
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