The International Expansion Conference 2017

Free Registration Complete

Thank you for your registration. We will be in touch in due course but if you have any enquiries about this event please contact us:

If you have any questions about your booking or the event please contact the events team on 01932 428377 or e-mail

Payment did not complete

Sorry your online payment didn't complete. Please contact the events team on 01932 428377 or e-mail to arrange payment.

The events team
Telephone: 01932 428376

The Retail Bulletin International Expansion Conference 2017, The Cavendish Conference Centre, London W1, 29 March 2017

29th March 2017 Cavendish Conference Centre, London W1G 9DTT

Speakers to be announced.

The UK domestic retail market is reaching saturation point and growth for many businesses has stagnated in home markets. To continue to compete, grow the business and drive sales - retailers must expand into new markets and build a meaningful international presence, with the aim of becoming a global omnichannel business.

Retailers have many different reasons for wanting to expand abroad - boosting revenues, brand building, showrooming. To succeed retailers must tailor their offering to the local market. 'Thinking globally, acting locally'. Having a local website and enabling shoppers to use their own currency can all boost success.

The main sticking point for those not yet trading overseas is overcoming laws and legislation, other factors such as understanding payments methods and processing different currencies.
International expansion can be fraught with risks, and there are multiple examples of major retailers exiting countries after failed ventures away from their home territory. On the flip side, global growth also offers huge opportunities for retailers looking to raise revenue.

It goes beyond what model works where - businesses must now work out how to knit together all the different models of operation to create a global omnichannel offering.

Gain insight into...

The Retail Bulletin's 8th International Expansion Summit 2017 will provide in-depth information and share winning expansion strategies on how to evaluate risk and take advantage of growth opportunities - in both established and emerging international markets.

Highlights of 2016's Summit



Registration and networking


Chair's welcome and opening comments


Expansion Overview: 2017 Emerging trends of the international market 

What are the market challenges and risks associated with emerging markets in 2017

  • How to approach those regions that are politically inhibited e.g. Africa and Latin America
  • What challenges do we face outside of Europe?
  • How to prioritise new international markets and the practicalities of entering
  • What are the success factors for market entry in key global retail hotspots



Why the time is right to enter into China and South America 

  • Why its right economically
  • The obvvious and not so obvious challenges
  • Success Story



Retail Case Study: Implementing your brand delivery strategy to maximise engagement and optimise the customer journey

  • Seamlessly integrating the online and instore experience to meet customer expectations of your brand
  • How do you replicate brand delivery to accelerate international retail growth?
  • The importance of being brand rather than channel focused - thinking like a customer
  • The role of the physical store - is it the most important element of the overall proposition?
  • Clearly defining policy and principles to achieve effective brand delivery in multiple global markets
  • Engaging the hearts and minds within to embed best practice learning quickly, consistently and effectively
  • Providing staff in all markets (retail-owned and franchise) with effective retail/VM communications for increasing capability and driving brand performance



Networking coffee break


Retail Case Study: 'Thinking globally, acting locally' - understanding why localisation is crucial

  • Centralising vs localising
  • Identifying critical areas of localisation based on market differences and customer demographics
  • How do you make the most of local markets?
  • Should you invest in the infrastructure locally?
  • The need to spend time on the ground - working with local retailers in each region
  • Finding suitable local partners to take the risk
  • Balancing consistency with localisation and expansion
  • eCommerce - what do you need to do to localise your offer?



Panel Discussion: Building a successful and resilient global eCommerce strategy
This session will discuss why no single eCommerce strategy can work across all regions but requires flexibility. Get it right and eCommerce can help retailers open up new sales and revenue opportunities via digital platforms in overseas markets.

Topics for discussion will include:

  • How do you approach eCommerce 'region-by-region' - what are the barriers?
  • eCommerce - how does it differ by markets?
  • Expanding internationally through digital channels
  • Top tips for pure play overseas - does one website do it all?
  • eCommerce as a growth driver and a brand builder
  • Cross-border eCommerce - making a successful market entry
  • Update on international cross-border ecommerce platform - launched May 2015

This is an open Q&A discussion - bring your questions to us before the event or tweet them#TRBinternat


Lunch and Networking


Panel Discussion: What will international franchising strategy look like In 2025 - will it die out if it doesn't evolve?

  • Implementing key strategies to help you grow your international franchise business
  • The challenge of linking the 'franchise' and the 'owned' businesses
  • Building strong partnerships and sharing international best practice
  • Driving franchise profits through effective country choices
  • How attractive is the offer to the franchisee - is bricks and mortar alone attractive?
  • What criteria do franchisors and franchisees use when selecting a partner?
  • What does international omnichannel mean for franchisees?
  • How to become a nimble 'franchise' business
  • Re-evaluating the traditional 'cost plus' model

This is an open Q&A discussion - bring your questions to us before the event or tweet them#TRBinternat


Retail Case Study: How to stay true to your brand and replicate - as you expand globally

  • The importance of being true to your brand
  • The importance of building brand awareness
  • Replicating the model whilst tuning into new markets
  • How T2 stepped out of its domestic market and into the Northern Hemisphere

Darren Williams, International Retail Director, T2 Tea


Networking tea break


The New Rising Business Model of Cross Border ECom
  • Commercial drivers and market conditions
  • Moving from 'Function' based architecture to 'Services' based architecture
  • Maintaining future flexibility for delivery
  • Avoiding heavy back-end investment



Retail Case Study: Successful Internationalisation

  • Deep dive into retail business model and strategies - global learnings
  • Private label proposition, highly efficient supply chains and store estates work to attract shoppers everywhere they trade
  • Translating the business model, what are their success factors:
  • what do they do instore that works i.e. less products = easier for the shopper = price competitive
  • high quality and price aggressive - why this model works everywhere
  • organising the whole business according to two principles i.e. less stock + less staff and an effective supply chain (how many suppliers do you need?)



Chair's summary and closing remarks



Please complete your contact details to download the latest conference brochure.

Who Should Attend?

This event is designed for both all retail brands who are looking to expand overseas retailers, as well as established international retailers who want to become more profitable and increase their market share. Consultants and solutions providers operating in international retail will also find this event invaluable.

The event will have a strong strategic focus and is aimed at senior retail decision makers in the following areas:

Retail Director
International Development
Franchising Head of Operations
International Ecommerce Director
Head of International Strategy
Change Management
Head of Logistics Property Director
Shipping and Logistics
Business Development
Customer Insight / CRM /Loyalty
Data Management
Digital Strategy
Social Media

You will have ample networking opportunities throughout the day and a chance to ask all of our experts your questions during our interactive sessions and Live Twitter feed, you can't afford to miss this event. 


The Cavendish Conference Centre is ideally located and there is car parking nearby.

The Conference auditorium is very comfortable and the tiered classroom style is condusive to a lively atmosphere, creating interesting debate.

For hotel offers and choices, please scroll down this page.

22 Duchess Mews
London W1G 9DT
0207 637 5526
0207 631 2055


Click here for larger map


Check back here soon for exclusive hotel offers.

Find your hotel

To help you find the perfect accommodation for your visit to the conference, we have put together a unique HR Summit HotelMap that shows the nearby accommodation options and best possible rates and special offers. 

The map displays live availability and allows you to book directly with each hotel:

If you would like to book your accommodation by phone, you can call Jessica Heili, our dedicated London concierge, on 020 7292 2335 (if outside UK +44 20 7292 2335) quoting Special Reference Code M9A4B. She will be happy to help you with your hotel booking and provide assistance organising your time in London.


For all sponsorship, networking and non retail speaking opportunities - please contact:

Karen Howard


T: 01932 428376

For all delegate queries - please contact:

Angela Beevers


T: 01932 428377

For all retail speaking opportunities - please contact:

Claire Knott



What they said...

"Conference was interesting, hugely interesting and inspiring"
Virgin Media
"Excellent day, learnt more in one day than in the year since the last conference"
SS Sports
"Very informative and well-paced throughout the day"
Voisins Department Store
"Informative sessions that will enable me to step outside of my role and look more objectively at our business in relation to the subjects covered"
"Plenty of useful and valuable information - thank you!"
Krispy Kreme
"An interesting insight into how companies are tackling the challenge of developing an omni-channel business"
Evans Cycles
"Very insightful"
"A lot of useful content, great retailer presentations"
River Island
"Speakers and topics deserving of much more than one day out of the office"
Total UK
"Thought provoking, helpful and interesting - lots of insights to think about!"
The Carphone Warehouse
"Another excellent conference and a very worthwhile investment of my time. Timely and relevant content"
"Insightful, diverse and informative day. Lots of food for thought for our mobile retail roadmap moving forward"
02 Ireland
"The Retail Bulletin International Expansion Summit brings together experts in global retailing for sharing best practice and networking"
"Useful and insightful, good to hear about the challenges and pitfalls other retailers go through"
Axminster Tool Centre
"Great day!"
Charles Tyrwhitt
"If you think HR is boring, come and change your mind"
And So To Bed
"A great insight to how other HR functions tackle common challenges"
Topshop (Arcadia)
"This event far exceeded my expectations on all levels"
"Extremely informative offering a great insight into other companies HR best practice, culture & ways of working, knowledge is only powerful if it’s shared"
Yo! Sushi
"Interesting conference and lots of ideas to apply"
Sports Direct
"The best way to learn is through other people's experiences and that is what you get to experience care"
Tiger Stores
"Insightful knowledge and some great ideas!"
Virgin Holidays
"Putting yourself into your customers’ shoes and agile adaptation of learnings will create the future of your business, excellent inputs received today!"
"High quality speakers, good, varied subjects, Interesting programme, enjoyable and"
John Smith & Son Group


Delegate places must be pre-paid before the event date.
If you have any problems with online payment access, please contact Karen Howard on 01932 428 376.

Please complete your contact details below

Delegate type:
plus VAT

A retailer is defined as a company whose primary business is the sale of food, non-food goods or services to the general public from either physical or virtual stores. Retail Bulletin Events Ltd reserves the right to amend a booking post-payment.

Number of delegates:
Discount code:
If you have been given a discount code please enter it here
Your title:
First name:
Last name:
Your company name:
Your job title:
Your address:
Town or city:
Your mobile telephone number:
Your email address:

Please note that registrations will only be accepted if accompanied by a valid company
email address - your registration confirmation will be sent to this address
The nature of your company’s business
The nature of your job function in your company

Exhibiting companies may want to email delegates following the conference; please tick the box if you wish to be included

Opt in:
Name(s) and contact details for your additional delegates

* Indicates a required field


Personal Data supplied is subject to the Data Protection Act 1998. This information may be used for direct marketing purposes.

Terms & Conditions

By registering your interest to attend this event you agree to abide by the current Terms & Conditions. For full Terms & Conditions relating to our conferences please click here.

Latest Tweets