The International Expansion Conference 2017

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Telephone: 01932 428376

Internationalisation and innovation are the two main paths of growth for retailers


Hear from


While international sales have always been a good way to expand an eCommerce or omnichannel retail business, the subject has gained new impetus following the decision in the EU Referendum to leave the UK.

There is no doubt UK retailers have looked to replicate their domestic strength and that international expansion has allowed a new path for growth. It has enabled the opening up of new markets and new opportunities when demand in domestic markets may be nearing saturation. But it takes more than simply a ‘want’ for an international product from customers.

The challenge is to understand what are the metrics that really assist in taking the right decisions in terms of markets, business potential, positioning, selecting partners and defining the right retail format for international expansion.

International online sales represent a huge opportunity for all retailers big or small but it can seem an overwhelming project to start, let alone implement. Whether you are new to cross-border trading, already dipping your toes in international waters, or want to expand your current cross-border strategy. Leading international brands and retailers will be sharing their insights and lessons learned on their international journeys and why physical store expansion remains key to retailers' strategies.

Attend this interactive, retailer-led conference and gain insight into...

The Summit aims to give you a checklist of strategic and tactical pointers to help your business attain its potential for cross-border trading.

Why Attend?

This interactive event has been designed to allow a focused peer group of UK retail executives the opportunity to network and discuss international expansion best practices in a relaxed environment. There will be plenty of time for networking during registration, buffet lunch, refreshment breaks and a drinks reception at the close of the day.

Can you afford to miss this one-day conference with incredible speakers, tips, success stories and vital information to help retailers and brands tackle the strategic and day-to-day challenges of running a successful international retail business?


Hear from


We are currently recruiting speakers for this conference.

If you are a retailer and would like to speak at this event, please contact Claire Knott - 

Christina Xu, Senior Business Solutions Manager, Webcertain

Christina Xu, Senior Business Solutions Manager, Webcertain

Christina is a Senior Business Solutions Manager at Webcertain, where she actively manages partnerships with major Chinese online platforms to facilitate a holistic marketing strategy for clients wanting to target the Chinese market. Christina was instrumental in establishing Webcertain as an official UK reseller for Baidu and 360 Search and continues to pursue her passion in digital marketing by enabling clients to successfully establish their online presence in China. Christina is an award-winning speaker and has spoken speaks at events including the International Search Summit and BrightonSEO. She has contributed articles to Webcertain's Multilingual Search blog and has also been invited to write for external blogs including Ecommerce Worldwide. Christina started her career in a business development and affiliate marketing role for the Greater China market in an international business, joining Webcertain's account management team in 2013. She has worked on various international projects for a range of clients and sectors such as Software, Finance and Manufacturing and has also delivered Yandex expert training courses in China.

Visit the website

Darren Williams, International Retail Director, T2

Darren Williams, International Retail Director, T2

Darren Williams is the International Retail Director at T2, which was launched in Australia in 1996, where it now has an iconic and loyal following - Darren is charged with rolling out the retailer across the UK, USA and mainland Europe. He has experience across multiple genre of the retail industry, including leading the Argos business in London, and heading up the expansion of the Hotel Chocolat retail business between 2009-2014. Darren has spent his entire career in the retail industry, having joined the Radio Rentals chain as a Christmas temp at the age of 17. He then moved onto fashion retail for many years, followed by the launch of Orange Retail, where he quickly progressed to his first Area Management role. He is committed to delivering world class levels of customer engagement in any business he works in, and has played a key or lead role in many progressive service success stories. Darren is also a keen supporter of the Retail Trust charity, and is currently Chairman of their annual fundraiser for the 2017 event.

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Derihon Coquard, International Franchise & Wholesale Development Manager, Yours Clothing

Derihon Coquard, International Franchise & Wholesale Development Manager, Yours Clothing

Full speaker profile coming soon...

Visit the website



Registration and networking


Chair's welcome and opening comments
Darren Williams, International Retail Director, T2 Tea


Retailer Case Study: Uncertainty over Brexit - why international expansion has become even more important for UK retailers’

  • Maximising the opportunity that has been presented
  • Resultant currency fluctuations
  • Import duty in place for Euro
  • How will the political, economic and financial landscape impact international retail over the next five years?


Localisation - the importance of localised product and marketing

  • Local marketing campaigns to reach out to potential customers
  • Pick distributors who will not undermine your brand
  • Considering local logistics
  • Understanding local markets and working with local operators
  • Localisation strategies - understanding cultural differences and buying habits

Oban speaker to be announced


Retailer Case Study: Moving from UK centric model to global retailer - balancing reality with expansion

  • A financial model that works with a realistic sales line
  • Evaluating realistic market entry
  • Determining what are the emerging markets
  • The ‘unknown’ barriers to trade in certain markets
  • An update view of market feasibility
  • Assessing approaches and ensuring the plan has a degree of flexibility
  • Pressure to change your business model - how to future-proof ways of working ways
  • Having the best technology in place throughout the company to support expansion
  • Managing budgets effectively, mitigating risk and maximising ROI


Networking coffee break


Retailer Case Study: The future of physical retail and ecommerce - approaching omnichannel internationally 

  • Building your international presence in new markets in an omnichannel world
  • What is the right approach to physical retail for the future - making it work harder?
  • Click and collect challenges
  • How to achieve successful omnichannel operation with international franchises
  • Multichannel distribution system enables us to work as a global company
  • Mobile and omnichannel - maximising the on-the-move opportunity
  • How to manage your omnichannel data when expanding internationally


Interactive Debate: International franchising - how to find and select the right partner internationally

  • What is the right level of profit share for a franchise relationship?
  • Relevance of operations manuals to franchise partners
  • Enforcing agreements in overseas jurisdiction
  • Finding new partners with global brand recognition
  • A conversation with franchisees
  • The international franchisee’s perspective on international franchising practices


Lunch and Networking


Panel Discussion: Cross border eCommerce - what are the key challenges and how can the chances of success be maximised?

  • Which markets are the most important and advanced for eCommerce?
  • How to operate a global business from one website domain
  • The role of eCommerce in market entry
  • How eCommerce affects local growth of brands
  • Successfully growing global ecommerce without a local presence
  • The advantages and challenges of online marketplaces vs overseas distribution
  • What marketing techniques work best to grow the business internationally?
  • Cross border customer experience - how to achieve seamless local experience for cross border shoppers

This is an open Q&A discussion - bring your questions to us before the event or tweet them#TRBinternat


Retail Fireside Chat: Insights and opportunities - expanding into China

  • Critical check list of questions to ask
  • How to engage with the Chinese consumer
  • Cross-border eCommerce challenges

Christina Xu, ‎Senior Business Solutions Manager, WebCertain


Networking tea break


Retailer Case Study: Global trends in online and mobile payments create opportunities for your business to grow internationally

  • Optimising foreign currency exchange - guiding marketplace sellers and online retailers
  • Benefits of selling outside of your domestic audience - expanding your pool of potential customers; exploiting scarcity of goods in other geographies; and improving margins
  • Trading cross border complexities -dealing in foreign languages and multiple currencies, duties and tariffs; and cultural differences


Retailer Case Study: Brand awareness - re-evaluating the travel retail model

  • Getting your brand out there
  • Global brand consistency
  • How to build brand awareness in new international markets
  • Achieving a commercial and viable business model in travel retail margins
  • Adapting your pricing and product ranging to suit your now new market
  • Managing supply chain to ensure effective replenishment systems are in place
  • What makes for a successful travel retail operator?


Chair's summary and closing remarks



Who Should Attend?

This event is designed for both all retail brands who are looking to expand overseas retailers, as well as established international retailers who want to become more profitable and increase their market share. Consultants and solutions providers operating in international retail will also find this event invaluable.

The event will have a strong strategic focus and is aimed at senior retail decision makers in the following areas:

Retail Director
International Development
Franchising Head of Operations
International Ecommerce Director
Head of International Strategy
Change Management
Head of Logistics Property Director
Shipping and Logistics
Business Development
Customer Insight / CRM /Loyalty
Data Management
Digital Strategy
Social Media

You will have ample networking opportunities throughout the day and a chance to ask all of our experts your questions during our interactive sessions and Live Twitter feed, you can't afford to miss this event. 


The Cavendish Conference Centre is ideally located and there is car parking nearby.

The Conference auditorium is very comfortable and the tiered classroom style is condusive to a lively atmosphere, creating interesting debate.

For hotel offers and choices, please scroll down this page.

22 Duchess Mews
London W1G 9DT
0207 637 5526
0207 631 2055


Click here for larger map


Check back here soon for exclusive hotel offers.

Find your hotel

To help you find the perfect accommodation for your visit to the conference, we have put together a unique HotelMap that shows the nearby accommodation options and best possible rates and special offers. 

The map displays live availability and allows you to book directly with each hotel:

If you would like to book your accommodation by phone, you can call our dedicated London concierge, on 020 7292 2335 (if outside UK +44 20 7292 2335) quoting Special Reference Code M9A4B. They will be happy to help you with your hotel booking and provide assistance organising your time in London.


Retail Bulletin Events have built a reputation for providing quality content and stimulating lively debate among peer groups at their events.

The Retail Bulletin’s 8th Annual International Expansion Summit will provide a great backdrop for the sponsors to reinforce both their brand and knowledge, plus offers the opportunity to network with the UK’s leading retailers. Sponsorship also includes marketing and editorial support, which greatly enhances the value of our sponsorship packages. 

If you are a solution provider or consultant and would like to discuss the sponsorship opportunities at this event please contact:

Karen Howard on 01932 428376 or email



Webcertain is a leading international digital marketing agency operating in over 40 languages.

Webcertain are your one-stop partner for all your international digital marketing needs including SEO, Biddable Media, Content Marketing, Social Media and Translation. Their combined linguistic, cultural and technical expertise allows them to develop strategies and run fully localised and culturally accurate campaigns that deliver results in as many markets. Being flexible means that they can scale things up for their global clients as well as, deliver customised solutions for their small-medium sized clients. Their offices are located in the UK and Barcelona with regional locations around world to offer their clients local support when needed.

Webcertain is also the company behind the International Search Summit - an event series dedicated to international and multilingual search that goes further than any other event to dig deep into the issues involved in global marketing campaigns. Since its inception, Webcertain has been passionate about sharing global marketing knowledge and has been developing new ways of doing so to a wider audience for the last 15 years! They share industry trends and latest development relating to international digital marketing via our online TV Channel (WebcertainTV) and Know-How platform which is available to subscribers.

Additionally, Webcertain runs the International Marketing School based Barcelona, which delivers intensive search marketing training courses for digital marketing professionals who are responsible for managing multiple languages and countries online.



For all sponsorship, networking and non retail speaking opportunities - please contact:

Karen Howard


T: 01932 428376

For all delegate queries - please contact:

Angela Beevers


T: 01932 428377

For all retail speaking opportunities - please contact:

Claire Knott



What they said...

"Very insightful with good use of visuals, presentations and video"
"Some really interesting retail speakers"
The Body Shop
"Good variety of content"
"Great event for anyone who consults on international expansion or is involved directly for a retailer to learn from “people who have already got the badge''"
Columbus Consulting
"Conference was interesting, hugely interesting and inspiring"
Virgin Media
"Excellent day, learnt more in one day than in the year since the last conference"
SS Sports
"Very informative and well-paced throughout the day"
Voisins Department Store
"Informative sessions that will enable me to step outside of my role and look more objectively at our business in relation to the subjects covered"
"Plenty of useful and valuable information - thank you!"
Krispy Kreme
"An interesting insight into how companies are tackling the challenge of developing an omni-channel business"
Evans Cycles
"Very insightful"
"A lot of useful content, great retailer presentations"
River Island
"Speakers and topics deserving of much more than one day out of the office"
Total UK
"Thought provoking, helpful and interesting - lots of insights to think about!"
The Carphone Warehouse
"Another excellent conference and a very worthwhile investment of my time. Timely and relevant content"
"Insightful, diverse and informative day. Lots of food for thought for our mobile retail roadmap moving forward"
02 Ireland
"The Retail Bulletin International Expansion Summit brings together experts in global retailing for sharing best practice and networking"
"Useful and insightful, good to hear about the challenges and pitfalls other retailers go through"
Axminster Tool Centre
"Great day!"
Charles Tyrwhitt
"If you think HR is boring, come and change your mind"
And So To Bed
"A great insight to how other HR functions tackle common challenges"
Topshop (Arcadia)
"This event far exceeded my expectations on all levels"
"Extremely informative offering a great insight into other companies HR best practice, culture & ways of working, knowledge is only powerful if it's shared"
Yo! Sushi
"Interesting conference and lots of ideas to apply"
Sports Direct
"The best way to learn is through other people's experiences and that is what you get to experience care"
Tiger Stores
"Insightful knowledge and some great ideas!"
Virgin Holidays
"Putting yourself into your customers' shoes and agile adaptation of learnings will create the future of your business, excellent inputs received today!"
"High quality speakers, good, varied subjects, Interesting programme, enjoyable and"
John Smith & Son Group
"Very insightful and relevant to the industry practice in terms of current and future trends"
London College of Fashion


Delegate places must be pre-paid before the event date.
If you have any problems with online payment access, please contact Karen Howard on 01932 428 376.

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A retailer is defined as a company whose primary business is the sale of food, non-food goods or services to the general public from either physical or virtual stores. Retail Bulletin Events Ltd reserves the right to amend a booking post-payment.

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