The Retail Bulletin International Expansion Conference 2017, The Cavendish Conference Centre, London W1, 29 March 2017
29th March 2017 Cavendish Conference Centre, London W1G 9DTT
Speakers to be announced.
The UK domestic retail market is reaching saturation point and growth for many businesses has stagnated in home markets. To continue to compete, grow the business and drive sales - retailers must expand into new markets and build a meaningful international presence, with the aim of becoming a global omnichannel business.
Retailers have many different reasons for wanting to expand abroad - boosting revenues, brand building, showrooming. To succeed retailers must tailor their offering to the local market. 'Thinking globally, acting locally'. Having a local website and enabling shoppers to use their own currency can all boost success.
The main sticking point for those not yet trading overseas is overcoming laws and legislation, other factors such as understanding payments methods and processing different currencies. International expansion can be fraught with risks, and there are multiple examples of major retailers exiting countries after failed ventures away from their home territory. On the flip side, global growth also offers huge opportunities for retailers looking to raise revenue.
It goes beyond what model works where - businesses must now work out how to knit together all the different models of operation to create a global omnichannel offering.
Gain insight into...
The international eCommerce revolution - the game changer for international expansion
Expanding your eCommerce business into new countries
Essential guidance for every retailer in their expansion strategy
Transforming the retailer experience overseas
Development and importance of the brand internationally
How to replicate your omnichannel strategy abroad
The Retail Bulletin's 8th International Expansion Summit 2017 will provide in-depth information and share winning expansion strategies on how to evaluate risk and take advantage of growth opportunities - in both established and emerging international markets.
Highlights of 2016's Summit
Registration and networking
Chair's welcome and opening comments
Expansion Overview: 2017 Emerging trends of the international market
What are the market challenges and risks associated with emerging markets in 2017
How to approach those regions that are politically inhibited e.g. Africa and Latin America
What challenges do we face outside of Europe?
How to prioritise new international markets and the practicalities of entering
What are the success factors for market entry in key global retail hotspots
Why the time is right to enter into China and South America
Why its right economically
The obvvious and not so obvious challenges
Retail Case Study: Implementing your brand delivery strategy to maximise engagement and optimise the customer journey
Seamlessly integrating the online and instore experience to meet customer expectations of your brand
How do you replicate brand delivery to accelerate international retail growth?
The importance of being brand rather than channel focused - thinking like a customer
The role of the physical store - is it the most important element of the overall proposition?
Clearly defining policy and principles to achieve effective brand delivery in multiple global markets
Engaging the hearts and minds within to embed best practice learning quickly, consistently and effectively
Providing staff in all markets (retail-owned and franchise) with effective retail/VM communications for increasing capability and driving brand performance
Networking coffee break
Retail Case Study: 'Thinking globally, acting locally' - understanding why localisation is crucial
Centralising vs localising
Identifying critical areas of localisation based on market differences and customer demographics
How do you make the most of local markets?
Should you invest in the infrastructure locally?
The need to spend time on the ground - working with local retailers in each region
Finding suitable local partners to take the risk
Balancing consistency with localisation and expansion
eCommerce - what do you need to do to localise your offer?
Panel Discussion: Building a successful and resilient global eCommerce strategy This session will discuss why no single eCommerce strategy can work across all regions but requires flexibility. Get it right and eCommerce can help retailers open up new sales and revenue opportunities via digital platforms in overseas markets.
Topics for discussion will include:
How do you approach eCommerce 'region-by-region' - what are the barriers?
eCommerce - how does it differ by markets?
Expanding internationally through digital channels
Top tips for pure play overseas - does one website do it all?
eCommerce as a growth driver and a brand builder
Cross-border eCommerce - making a successful market entry
Update on international cross-border ecommerce platform - launched May 2015
This event is designed for both all retail brands who are looking to expand overseas retailers, as well as established international retailers who want to become more profitable and increase their market share. Consultants and solutions providers operating in international retail will also find this event invaluable.
The event will have a strong strategic focus and is aimed at senior retail decision makers in the following areas:
eCommerce mCommerce Retail Director International Development Franchising Head of Operations International Ecommerce Director Head of International Strategy Change Management Head of Logistics Property Director Shipping and Logistics Procurement Omnichannel Marketing Business Development Customer Insight / CRM /Loyalty Data Management Digital Strategy Social Media
You will have ample networking opportunities throughout the day and a chance to ask all of our experts your questions during our interactive sessions and Live Twitter feed, you can't afford to miss this event.
The Cavendish Conference Centre is ideally located and there is car parking nearby.
The Conference auditorium is very comfortable and the tiered classroom style is condusive to a lively atmosphere, creating interesting debate.
For hotel offers and choices, please scroll down this page.
To help you find the perfect accommodation for your visit to the conference, we have put together a unique HR Summit HotelMap that shows the nearby accommodation options and best possible rates and special offers.
The map displays live availability and allows you to book directly with each hotel:
If you would like to book your accommodation by phone, you can call Jessica Heili, our dedicated London concierge, on 020 7292 2335 (if outside UK +44 20 7292 2335) quoting Special Reference Code M9A4B. She will be happy to help you with your hotel booking and provide assistance organising your time in London.
For all sponsorship, networking and non retail speaking opportunities - please contact: